Research

Focused and Fit

Knowing whether the glass is half full or half empty makes all the difference in messaging to your target audience

Sunday, September 24, 2017

When managing a human brand (including your own), there is one metric that matters most

Sunday, September 17, 2017

Alex Wong/Getty

One of the biggest political headlines this week offered a case study in a frequent brand challenge

Sunday, September 10, 2017

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There's a new generation of Dads emerging. They're more engaged, more excited ... and more insecure than their predecessors.

Sunday, August 27, 2017

Lumina/Stocksy

Word-of-mouth may be the most valuable form of promotion, but not all shout-outs are created equal.

Sunday, August 20, 2017

Everett Historical/Shutterstock

Fear is on the rise. Conventional wisdom suggests this is bad for brands and for marketers. But new research suggests otherwise.

Sunday, August 13, 2017

When making your case, it's tempting to rely on experts. But consumers are increasingly shunning experts and relying on confident amateurs.

Sunday, August 6, 2017

An order for shoes offers a case study in what's wrong with most email marketing and also reveals the seed of a cultural trend

Sunday, July 30, 2017