Photo Larry Vincent/generated with assistance of OpenAI’s DALL·E. |

behavior

The Market for Human Connection Is More Complicated Than We Think

We don't need better connection apps—we need the courage to leave our comfortable cocoons.

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Previously

Larry Vincent/Illustration generated with the assistance of OpenAI’s DALL·E.

personal

The Edits Are Theirs. The Story Is Still Ours.

In a time when diversity is being sidelined and queerness increasingly policed, this is a call to own our stories and confront the rebranding of our rights.

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Larry Vincent/Midjourney

branding

Pride and Principle

Aligning a brand with a cause requires a lot more than rainbows and media buys.

innovation

Positioning a Vision

Apple's introduction of Vision Pro provides a case study on the art of reframing expectations to cross the chasm.

culture

The Reality of Writing

One month into the WGA strike and many are questioning the value of writers on a cultural landscape that has plenty of alternatives for consumer attention.

Midjourney

branding

HBO Ghost

HBO Max is about to be rebranded as 'Max'. Is this a shift towards commonness or a bold marketing gamble?

Podcast

The Customer Class

Producer Larry Vincent launches a new limited series podcast called The Customer Class, about the people every business must find and keep. The first episode features an interview with SoulCycle co-founder Julie Rice.