Management

The Oracle of the C-Suite

Marketing has the answers. It just forgot how to speak in a language that matters.

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Previously

Management

The Gospel of Product Management

We gave product management the strategic throne, and in doing so, pushed marketing—the discipline that understands customers—to the sidelines, with questionable and predictable consequences.

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Larry Vincent/generated in Midjourney

branding

Smile Policies and Other Ways to Trash a Brand

Target’s new smile policy tries to fix the brand from the outside in but real change starts with product culture and giving people a reason to smile.

Larry Vincent/Illustration generated with the assistance of OpenAI’s DALL·E.

personal

The Edits Are Theirs. The Story Is Still Ours.

In a time when diversity is being sidelined and queerness increasingly policed, this is a call to own our stories and confront the rebranding of our rights.

Larry Vincent/Midjourney

branding

Pride and Principle

Aligning a brand with a cause requires a lot more than rainbows and media buys.

innovation

Positioning a Vision

Apple's introduction of Vision Pro provides a case study on the art of reframing expectations to cross the chasm.