essay

Keep Pretending

It's Jim Henson's birthday. And his note from the grave instructs us to focus on the things that really matter in this life.

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essay

True Life Adventure

A trip to Alaska reminds me of the adventures I imagined when I was a child and seduced by a forgotten Disney gem.

Benjamin Stäudinger/Flickr

branding

The Naming Exchange

While the memorability of your brand name matters, there's another facet of naming that matters more.