It has never been more important for advertisers and brands to consider the story they want to tell consumers. The answer is not in the ads.

Monday, May 14, 2012

branding

Great Brand Experiences Change Behavior

The best brand experiences compel consumers to behave in specific ways.

Wednesday, April 25, 2012

Avon just hired a new CEO to reverse an ongoing decline in sales. Her best advice might come from some unlikely digital sources.

Tuesday, April 10, 2012

Subscribe to The Findings Report newsletter and never miss a story.

The real value of a brand isn't how much it is liked by people. It's how much people feel the brand is like them.

Saturday, March 31, 2012

Storytelling is ingrained in the human psyche, yet we do very little to teach our children to tell stories or to find them in the world.

Tuesday, March 20, 2012

Life in the hipster branding world is a sea of ironic ubiquity.

Monday, March 19, 2012

A new study finds that transformational and transactional leadership is better for long-term brand health.

Saturday, March 17, 2012

Dollar Shave Club is an excellent example of Brand Real. It marries a credible promise to a compelling experience.

Wednesday, March 14, 2012