When times are tough, brands have new decisions to consider. Here's an overview of how to navigate the water.

Friday, March 6, 2009

branding

Brand Preference, Experience and Memory

Great brand experiences have a profound effect on the way consumers remember.

Sunday, February 22, 2009

How the US government seized control of a trademark to thwart a band of outlaws

Sunday, November 16, 2008

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Narrative has an architecture. And it's the key to better branding.

Saturday, October 11, 2008