Podcast
Timing
Leaders spend a lot of time asking what and why, but they might want to ask when more. Guests Daniel Pink, Jonah Berger and Kelley Gullo explain it all for us.
Tuesday, October 30, 2018
Culture
Deactivation
Facebook is back on the hot-seat and many users, including the author, are rethinking their relationships with the world's largest social network.
Sunday, March 25, 2018
Branding
Safety Brands
Preference is an important measure of brand strength, yet it has many dimensions. One of those relates to safety.
Sunday, March 4, 2018
Insights in Your Inbox
Subscribe to The Findings Report newsletter and never miss a story.
Podcast
Label Me This
Product labels possess hidden powers, as research tied to a court case over Red Bull proves. Guests Aradhna Krishna, Yann Cornil and Christina Perozzi provide insights.
Tuesday, February 27, 2018
Podcast
Do-Gooders
Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy? Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers.
Tuesday, February 20, 2018
studiostoks/Shutterstock
Causes
Slacktivism
The recent tragedy of Parkland, Florida is a wake-up call for Americans. However, there's a psychological force working against the cause.
Sunday, February 18, 2018
Podcast
Generations, Part 2
A Millennial and an Xer walk into a room. When they leave, we get a podcast. Listen to the second installment of our two-part series on American generations, featuring an interview with bestselling author Neil Howe.
Tuesday, February 13, 2018
Research
When Consumers Delegate
Managers learn to delegate, and so do consumers. New research reveals that it can create better satisfaction.
Sunday, February 11, 2018