Consumers
Choice Without Preference
Most marketers subscribe to the belief that preference leads to choice. Yet consumers often choose against their preferences. A new study reveals why.
Sunday, January 7, 2018
Brand Experience
Sense and Psychology
Consumers have five senses. Yet marketers focus most attention on two alone. New research suggests that's a big mistake.
Sunday, December 10, 2017
Research
Cash or Service?
Cause marketing is on the rise in response to growing consumer interest. But should your brand give cash or donate in-kind?
Sunday, December 3, 2017
Insights in Your Inbox
Subscribe to The Findings Report newsletter and never miss a story.
Consumers
Don't Call Them Pets
Pet ownership has surged in the US, and so, too, have attitudes and perceptions about the role of pets in our lives.
Sunday, November 19, 2017
Kristen Curette Hines and Danil Nevsky/Stocksy
Social Media
From Social to Sales
While more and more brands switch their advertising spend to social media channels, how much of that spend leads to a direct sale?
Sunday, November 12, 2017
Studio Six/Stocksy
Marketing
When We Throw Caution To The Wind
New research reveals that consumers get a little more carefree with beloved devices when an upgrade is on the horizon
Sunday, November 5, 2017
H&M/Erdem
Culture
The Gender Quotient
Gender marketing is a skills test and a risky endeavor that punishes more often than it rewards. America's evolving attitudes and opinions about gender lie at the heart of the challenge.
Sunday, October 29, 2017
Consumers
From Y to Z
A new study provides a glimpse at the challenges marketers may face with Generation Z. They hate ads. They know how to block them. And they expect more for their attention.
Sunday, October 22, 2017