culture
Fyre Danger
What marketers can learn from the fate of the social media's newest favorite failure.
Sunday, April 30, 2017
research
Give The Gift of Experience
New research on gift giving suggests that experiential gifts deliver more bang for the buck in building personal relationships
Saturday, April 22, 2017
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essay
Unapologetic Data
A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.
Saturday, April 15, 2017
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branding
From Habits to Rituals
In the quest to become indispensable to consumers more brands should consider how they can ritualize their brand experience
Sunday, April 9, 2017
branding
When Labels Matter
How the subtle use of specific words to define your target audience makes a significant difference in the performance of your brand
Sunday, March 12, 2017
branding
Why the Uber Brand is Probably Not in Danger ... Yet
Despite a spate of bad press and questionable behavior, most consumers will tolerate the Uber brand out of sheer necessity and proven behavioral economics.
Sunday, March 5, 2017
branding
Confessions of a Strat-o-Saur
Brands are relying on functional positioning more than ever before, raising the question: am I becoming extinct?
Sunday, February 12, 2017
branding
Skip B-School. Study Life.
The 3 subject areas to master if you want to become a great brand strategist
Sunday, January 29, 2017