Research
How Curiosity Closes Sales
A new study reveals that when consumers are curious they are more likely to indulge themselves.
Sunday, January 28, 2018
Branding
Podcast
Sounds Appealing
Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provide useful examples.
Tuesday, January 23, 2018
Culture
More Than a March
The 2018 Women's March caps a year of striking momentum for women in America. But marketers have a lot more work to do to support the cause.
Sunday, January 21, 2018
Podcast
Femvertising
Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers.
Tuesday, January 16, 2018
Podcast
Blame it on the Clown
Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers.
Tuesday, January 16, 2018
Podcast
Playing with Fyre
The Fyre Festival was one of the biggest cultural trainwrecks of 2017. But it holds important lessons about the power of social media and the allure of influencers. In our first podcast, we interview filmmaker Nicco Quiñones and culture analyst Linda Ong for insight on what it means for marketers.
Tuesday, January 16, 2018
Consumers
Choice Without Preference
Most marketers subscribe to the belief that preference leads to choice. Yet consumers often choose against their preferences. A new study reveals why.
Sunday, January 7, 2018
Brand Experience
Sense and Psychology
Consumers have five senses. Yet marketers focus most attention on two alone. New research suggests that's a big mistake.
Sunday, December 10, 2017
Research
Cash or Service?
Cause marketing is on the rise in response to growing consumer interest. But should your brand give cash or donate in-kind?
Sunday, December 3, 2017
Consumers
Don't Call Them Pets
Pet ownership has surged in the US, and so, too, have attitudes and perceptions about the role of pets in our lives.
Sunday, November 19, 2017
Kristen Curette Hines and Danil Nevsky/Stocksy
Social Media
From Social to Sales
While more and more brands switch their advertising spend to social media channels, how much of that spend leads to a direct sale?
Sunday, November 12, 2017
Studio Six/Stocksy
Marketing
When We Throw Caution To The Wind
New research reveals that consumers get a little more carefree with beloved devices when an upgrade is on the horizon
Sunday, November 5, 2017