H&M/Erdem
Culture
The Gender Quotient
Gender marketing is a skills test and a risky endeavor that punishes more often than it rewards. America's evolving attitudes and opinions about gender lie at the heart of the challenge.
Sunday, October 29, 2017
Branding
Consumers
From Y to Z
A new study provides a glimpse at the challenges marketers may face with Generation Z. They hate ads. They know how to block them. And they expect more for their attention.
Sunday, October 22, 2017
Larry Busacca/Getty Images
Research
When Brands Betray Us
At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.
Sunday, October 15, 2017
Research
Where Has the Time Gone?
When they're not at work, sleeping, or tending to the requirements of their day, Americans are shifting more and more of their time to media
Sunday, October 1, 2017
Research
Focused and Fit
Knowing whether the glass is half full or half empty makes all the difference in messaging to your target audience
Sunday, September 24, 2017
Branding
Managing Human Brands
When managing a human brand (including your own), there is one metric that matters most
Sunday, September 17, 2017
Alex Wong/Getty
Branding
When Donald Met Chuck
One of the biggest political headlines this week offered a case study in a frequent brand challenge
Sunday, September 10, 2017
consumers
When Father Wants To Know Best
There's a new generation of Dads emerging. They're more engaged, more excited ... and more insecure than their predecessors.
Sunday, August 27, 2017
Lumina/Stocksy
marketing
Don't like me. Recommend me.
Word-of-mouth may be the most valuable form of promotion, but not all shout-outs are created equal.
Sunday, August 20, 2017
Everett Historical/Shutterstock
research
The Thing To Fear
Fear is on the rise. Conventional wisdom suggests this is bad for brands and for marketers. But new research suggests otherwise.
Sunday, August 13, 2017
influence
Experts, Shmexperts
When making your case, it's tempting to rely on experts. But consumers are increasingly shunning experts and relying on confident amateurs.
Sunday, August 6, 2017
essay
The Power of Pause
An order for shoes offers a case study in what's wrong with most email marketing and also reveals the seed of a cultural trend
Sunday, July 30, 2017