media
When Your TV Binge Doesn't Flow
Binge-watching is growing and content creators are rising to meet the demand. But making it profitable presents a few specific challenges.
Tuesday, November 15, 2016
Marketing
culture
Why trolls troll
As America reacts to a divisive election, many are flaming and unfriending on social media. What drives a friend to become a troll?
Saturday, November 12, 2016
research
When Men Decide Together, Compromise Takes a Hike
A new study reveals that men are more likely to reject compromise when they make decisions with other men.
Saturday, November 5, 2016
storytelling
Burberry uses cinematic trailer to tell its story
Burberry released a three minute Cinematic Trailer to celebrate its 160th anniversary. But the real story revolves around what's missing.
Wednesday, November 2, 2016
culture
Nomen-culture
You can learn a lot about generational differences by looking at how each cohort names its babies.
Sunday, October 30, 2016
interview
A Field Guide to Lies
Mark Twain claimed there were three kinds of lies: lies, damned lies, and statistics. Best-selling author and neuroscientist Daniel Levitin's new book A Field Guide to Lies revisits this sentiment.
Saturday, October 22, 2016
interview
Grit: The Essential Ingredient
Conventional leadership literature is obsessed with talent. Author Angela Duckworth argues such fascination is misplaced.
Monday, June 6, 2016
Ilya/Stocksy
writing
20 Minutes of Storytelling
While it is easy to fall prey to writer's block, it is just as easy to unlock a good story. This exercise will get you to a beginning, middle and end in less time than it takes to watch a sitcom.
Sunday, December 7, 2014
interview
How Google Works
Google is one of the world's most admired companies. I had the privilege of interviewing Eric Schmidt and Jonathan Rosenberg on their new book
How Google Works
Saturday, October 11, 2014
Gabriel Bucataru/Stocksy
marketing
Questioning the Decoy
Price is an often over-looked brand touch point. And not because of what it says, but because of what it implies.
Tuesday, August 5, 2014
research
Brand Dependence
It's often said that you are what you drive. The latest wave of Brand Dependence research indicates that might be more true than you realize.
Thursday, January 23, 2014
RG&B Images via Stocksy
branding
What your tech brand really needs
For brands, awareness certainly matters, but it is a low-level measure of a brand's true strength. We suggest these five focus areas to truly ensure a brand's longevity and strength.
Saturday, November 9, 2013