RG&B Images via Stocksy
For brands, awareness certainly matters, but it is a low-level measure of a brand's true strength. We suggest these five focus areas to truly ensure a brand's longevity and strength.
Saturday, November 9, 2013
Boris Jovanovic/Stocksy
It's easy to get lost in the feeling of love. But love is also a verb. To feel it, you have to do it.
Sunday, October 27, 2013
Chris Anderson has called the maker movement the next big thing. Leading the way is TechShop. To learn more about how it is empowering a new generation of inventors and entrepreneurs I interviewed CEO Mark Hatch at Live Talks LA.
Thursday, October 17, 2013
Moyers & Co.
When we think of brand identities we often forget that nations have them, too. Historian Joyce Appleby suggests a profound ideal that lies of the root of the American brand.
Tuesday, October 15, 2013
The word "story" makes many think of words. But a story can surface with images, sounds, even scents.
Saturday, October 12, 2013
20th Century Fox
When telling a story, clearly set your point of departure so that your audience can anchor in and relate from there.
Monday, October 7, 2013
FastCompany
Ricky Gervais reminds us that whether you're writing a report for your job or penning a new novel, the key to good storytelling is relating.
Friday, October 4, 2013
It's Jim Henson's birthday. And his note from the grave instructs us to focus on the things that really matter in this life.
Wednesday, September 25, 2013
A trip to Alaska reminds me of the adventures I imagined when I was a child and seduced by a forgotten Disney gem.
Friday, June 14, 2013
In my ongoing ode to Dollar Shave Club, I commend them for smart brand extension.
Thursday, June 6, 2013
Dollar Shave Club continues its track record of brand consistency with the launch of Dr. Carver's Shave Butter.
Saturday, May 11, 2013
While many think that price is the antithesis of branding, it is actually a powerful positioning tool.
Sunday, April 14, 2013