brand real
Brand Real at Drucker Family Forum
I ventured to KPCC's Drucker Family Forum to chat with Matt DeBord about my new book, Brand Real
Saturday, March 2, 2013
Research
advertising
In defense of Super Bowl commercials ... when executed well
The death of advertising is a bit premature, especially when considering the category's standard-bearer: the Super Bowl spot.
Monday, February 4, 2013
interview
Selling Well with Daniel Pink
I interviewed Daniel Pink about his new book, To Sell Is Human for Live Talks LA.
Saturday, January 19, 2013
branding
What it really means to be a Challenger Brand
Challenger brands are a unique species identified by three essential qualities.
Friday, December 7, 2012
brand real
From Mad Men to Brand Real
Mad Men's Don Draper delivered compelling truths to his fictional clients. Today’s business managers need their own reality check.
Friday, July 20, 2012
branding
Typecasting and Brand Architecture
Human beings are natural categorizers. Brand architecture is how a brand satisfies our need to sort.
Monday, June 18, 2012
advertising
The Hunt for Real Creativity in Advertising
It has never been more important for advertisers and brands to consider the story they want to tell consumers. The answer is not in the ads.
Monday, May 14, 2012
branding
Great Brand Experiences Change Behavior
The best brand experiences compel consumers to behave in specific ways.
Wednesday, April 25, 2012
branding
What Avon Can Learn from Instagram
Avon just hired a new CEO to reverse an ongoing decline in sales. Her best advice might come from some unlikely digital sources.
Tuesday, April 10, 2012
brand real
Stuck on You
The real value of a brand isn't how much it is liked by people. It's how much people feel the brand is like them.
Saturday, March 31, 2012
storytelling
The 2 Critical Story Skills They Don't Teach in School
Storytelling is ingrained in the human psyche, yet we do very little to teach our children to tell stories or to find them in the world.
Tuesday, March 20, 2012
links
What If Hipsters Designed Brand Logos?
Life in the hipster branding world is a sea of ironic ubiquity.
Monday, March 19, 2012