Brand real

brand real

I ventured to KPCC's Drucker Family Forum to chat with Matt DeBord about my new book, Brand Real

Saturday, March 2, 2013

Mad Men's Don Draper delivered compelling truths to his fictional clients. Today’s business managers need their own reality check.

Friday, July 20, 2012

The real value of a brand isn't how much it is liked by people. It's how much people feel the brand is like them.

Saturday, March 31, 2012