Tag: Advertising

Binge-watching is growing and content creators are rising to meet the demand. But making it profitable presents a few specific challenges.

Tuesday, November 15, 2016

storytelling

Burberry released a three minute Cinematic Trailer to celebrate its 160th anniversary. But the real story revolves around what's missing.

Wednesday, November 2, 2016

The death of advertising is a bit premature, especially when considering the category's standard-bearer: the Super Bowl spot.

Monday, February 4, 2013

It has never been more important for advertisers and brands to consider the story they want to tell consumers. The answer is not in the ads.

Monday, May 14, 2012