Tag: Brand real

brand real

I ventured to KPCC's Drucker Family Forum to chat with Matt DeBord about my new book, Brand Real

Saturday, March 2, 2013

Mad Men's Don Draper delivered compelling truths to his fictional clients. Today’s business managers need their own reality check.

Friday, July 20, 2012

Boy Scout by Norman Rockwell

There are many words used to describe a brand's platform. But one word is often conspicuously missing.

Monday, March 5, 2012

Branding works on consumer memory. The best brands are easily memorized.

Monday, February 20, 2012

Though they are often used interchangeably, a brand promise is very different from a brand position.

Monday, February 20, 2012

It's tempting to assume affluent consumers are shallow. But a new study demonstrates that the wealthiest favor brands that have a cause.

Monday, November 21, 2011