Branding
Managing Human Brands
When managing a human brand (including your own), there is one metric that matters most
Sunday, September 17, 2017
Tag: Branding
branding
From Badging to Hacking
Being t-shirt worthy was once the imperative for brand managers. But consumers have drifted away from badging brands to confer status. Instead, they seek ways to hack the brand's cultural currency to satisfy their social media reach.
Sunday, June 25, 2017
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