Brand Experience
Sense and Psychology
Consumers have five senses. Yet marketers focus most attention on two alone. New research suggests that's a big mistake.
Sunday, December 10, 2017
Tag: Messaging
Research
Focused and Fit
Knowing whether the glass is half full or half empty makes all the difference in messaging to your target audience
Sunday, September 24, 2017
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Research
The Thing To Fear
Fear is on the rise. Conventional wisdom suggests this is bad for brands and for marketers. But new research suggests otherwise.
Sunday, August 13, 2017
Influence
Experts, Shmexperts
When making your case, it's tempting to rely on experts. But consumers are increasingly shunning experts and relying on confident amateurs.
Sunday, August 6, 2017
Strategy
Are You In or Not?
Making consumers feel that they are on the outside looking in is a common marketing tactic, but recent research indicates it might be very risky.
Sunday, June 18, 2017
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Essay
Unapologetic Data
A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.
Saturday, April 15, 2017
Advertising
In defense of Super Bowl commercials ... when executed well
The death of advertising is a bit premature, especially when considering the category's standard-bearer: the Super Bowl spot.
Monday, February 4, 2013
Advertising
The Hunt for Real Creativity in Advertising
It has never been more important for advertisers and brands to consider the story they want to tell consumers. The answer is not in the ads.
Monday, May 14, 2012