Many experts believe that our societal attitudes about masculinity must change to achieve gender equality. Guests Michael Ian Black, Gary Barker, and Linda Tuncay Zayer join us for a discussion about how to redefine manhood.
Tuesday, December 11, 2018
Nostalgia is a powerful emotion and a frequent go-to for marketers. Nowhere is nostalgia more prevalent than in music. In this episode, we discuss the ins and outs of music-based nostalgia with guest Jesse K, Petr Janata and Rob Kozinets.
Tuesday, November 27, 2018
American families are shrinking in size, making middle children an endangered species. New York Magazine's Adam Sternbergh and psychologist Catherine Salmon unpack the ramifications.
Tuesday, November 20, 2018
Product labels possess hidden powers, as research tied to a court case over Red Bull proves. Guests Aradhna Krishna, Yann Cornil and Christina Perozzi provide insights.
Tuesday, February 27, 2018
Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy? Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers.
Tuesday, February 20, 2018
Managers learn to delegate, and so do consumers. New research reveals that it can create better satisfaction.
Sunday, February 11, 2018
A new study reveals that when consumers are curious they are more likely to indulge themselves.
Sunday, January 28, 2018
Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provide useful examples.
Tuesday, January 23, 2018
The 2018 Women's March caps a year of striking momentum for women in America. But marketers have a lot more work to do to support the cause.
Sunday, January 21, 2018
