Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers.
Tuesday, January 16, 2018
Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers.
Tuesday, January 16, 2018
Most marketers subscribe to the belief that preference leads to choice. Yet consumers often choose against their preferences. A new study reveals why.
Sunday, January 7, 2018
Studio Six/Stocksy
New research reveals that consumers get a little more carefree with beloved devices when an upgrade is on the horizon
Sunday, November 5, 2017
H&M/Erdem
Gender marketing is a skills test and a risky endeavor that punishes more often than it rewards. America's evolving attitudes and opinions about gender lie at the heart of the challenge.
Sunday, October 29, 2017
Larry Busacca/Getty Images
At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.
Sunday, October 15, 2017
When they're not at work, sleeping, or tending to the requirements of their day, Americans are shifting more and more of their time to media
Sunday, October 1, 2017
There's a new generation of Dads emerging. They're more engaged, more excited ... and more insecure than their predecessors.
Sunday, August 27, 2017
ESPN
As consumers continue cutting cords, ESPN is facing the biggest business challenge in its history. New research indicates its brand is also at risk.
Sunday, July 2, 2017
Being t-shirt worthy was once the imperative for brand managers. But consumers have drifted away from badging brands to confer status. Instead, they seek ways to hack the brand's cultural currency to satisfy their social media reach.
Sunday, June 25, 2017
Spainter_vfx/Shutterstock
A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.
Saturday, April 15, 2017